Felicitations, Fear Fans!
Well, if the super-slick trailer is any indication, it looks like a partial success at least:
Drag Me to Hell - Trailer by dreadcentral
In a timely premise, Alison Lohman plays Christine, a bank loans officer who's encouraged to play hardball with clients while competing for a promotion. After she acts contrary to her conscience and denies a creepy old woman an extension on her mortgage, it's revealed that the old hag is actually a powerful gypsy who curses Christine with a terrible fate.
Within days our plucky heroine is visited by a "Lamia", a goat-like demon who proceeds to torment her as a preamble to hauling her into the bowels of H-E-double-hockey-sticks. Raimi trots out all of his time-honored tricks here: ambient noises echo through the soundtrack, the environments are manipulated to great effect, possessed people get all floaty and freaky, bodily fluids are abundant and there are more jump-scares than you can shake a crucifix at.
My capsule review is as follows: Drag Me To Hell is Evil Dead with training wheels. In fact, some of these techniques were actually done better in Evil Dead and and its superior sequel-cum-remake Evil Dead 2. And although Alison Lohman might be easy on the eyes, she's just not a great actor and the film suffers from a distinct lack of presence that a Bruce Campbell might provide.
Nevertheless, Drag Me To Hell is a fun, relatively ungory old-skool horror romp that serves it's purpose as a introductory roller-coaster ride of thrills and scares. But unlike Raimi's earlier films, I'm not sure if this is a ride I'd ever be interested in going on again.